Web App · Brand · 2024
Halcyon SaaS
B2B SaaS goes from zero to $2M ARR in 12 months
A solo founder with a deep insight into compliance workflows came to us with a Figma file and a deadline. We built the product, the brand, and the GTM site, and helped them hit $2M ARR in year one.
Industry
B2B SaaS
Year
2024
Services
4 delivered
Headline result
$2M ARR in year one
5.0 client rating
ARR (year one)
Net retention
MVP to launch
Free-to-paid CVR
Halcyon needed a production-grade SaaS, a brand that signaled enterprise trust, and a marketing site that converted skeptical compliance buyers. All on a 5-month runway.
We shipped the MVP web app in 12 weeks on Next.js + Postgres + Stripe. In parallel, we built the brand identity, marketing site, and onboarding flow. We then ran their Meta and LinkedIn ads for the first 90 days post-launch.
Halcyon crossed $2M ARR exactly twelve months after launch. Net revenue retention sits at 118%. They closed their seed round eight weeks after we shipped the MVP.
Services delivered for Halcyon SaaS.
An end-to-end engagement, one team, one Slack channel, one accountability line.
Custom Software
Brand Design
Marketing Site
Onboarding UX
Selected moments from the project.
“They shipped an MVP in 8 weeks that raised our seed round two months later. Best engineering investment I have ever made.”
James Wilson
CEO, Halcyon SaaS