Brand · Web · 2024
Northstar Apparel
Premium outerwear brand finds its identity (and 45% more conversions)
A premium outdoor apparel brand needed a refreshed identity and a website that finally matched the quality of their product. We delivered both, plus a 45% lift in conversion rate.
Industry
Apparel & Outdoor
Year
2024
Services
4 delivered
Headline result
+45% conversion uplift
5.0 client rating
Conversion rate
Avg. order value
PDP bounce rate
PageSpeed score
Northstar's existing site looked like a 2014 boilerplate Shopify theme. Their products retailed at $400+ but the digital experience screamed bargain bin. Bounce rate on PDPs sat at 78%.
We led with brand strategy, defining their voice, audience, and competitive position. Then we built a custom Next.js storefront with cinematic photography direction, an editorial PDP system, and a frictionless checkout.
Conversion rate jumped 45% in the first month after launch. Average order value rose 18%. Bounce rate on PDPs dropped from 78% to 32%.
Services delivered for Northstar Apparel.
An end-to-end engagement, one team, one Slack channel, one accountability line.
Brand Strategy
Website Development
Photography Direction
CRO
Selected moments from the project.
“They treated our project like their own startup. The brand and site finally match the quality of the jackets we make.”
Daniel Park
CEO, Northstar Apparel
